Facebook, graphics, Instagram, marketing, Pinterest, small business, social media

5 Steps To Knock Out Your Social Media Content For The Entire Summer!

The days are getting longer, the weather warmer, and the last thing many of us want to do is spend time inside on our devices. We want to spend more time enjoying the summer and less time doing our social media right? Well now you can! Here are my 5 steps to create your content, organize it, and schedule out your social media for the entire summer in one week!

Step 1: Plan Your Content Strategy Calendar With Themes

First you have to make a content plan!  An hour or two of planning can save a ton of time trying to come up with content last minute every day. Plus a strategic plan is more likely to bring you followers and engagement.  Create a social media calendar and map out when to post where and what the content will be. Need a social media calendar template to organize your plan? Here’s the Google Sheet I use to organize content for myself and my clients including how often to post on each platform and a place to organize your themes.

Now that you have a calendar to map out your plan. Make content easier to come up with by having themes. In your social media calendar, choose a theme for the month or even one for each week (there are places to input these themes in my calendar). Then group content around that theme instead of trying to come up with something from scratch every day. For example, I might choose Instagram as the month’s theme for my business, then week 1 is Instagram basics, week 2 is Instagram strategies, week 3 is Instagram Stories, and week 4 is Instagram ads. That way I know exactly what I need to post about and it helps my audience know what to expect and they’ll want to check back for more instead of just random posting.

Another way to help group content is to choose themes for days of the week. Again this makes it so much easier to come up with content. You can get away with the same weekly theme for a few months. Perfect for the summer and then change it up come September. For example, Monday motivation quotes, Tuesday Tips (give tips about your industry), Wednesday Questions (ask your audience something or have them ask you), Thursday Share (share something personal or behind the scenes from your business), Friday talk about your service/product or a promotion, and on the weekend post something your audience would find funny. You can choose any kind of theme you want but mapping out a monthly, weekly, and daily theme can cut way down on the time you spend for something to post about each day.

For more ideas on what to post, check out my blog on creating quality social media content. 

Step 2: Create Your Content

Block out chunks of time every day for a week to create the posts. Only focus on creating the content from your calendar and be laser focused. When creating posts in themes you’ll find it will go much quicker because you’re not bouncing around from topic to topic.

My favorite tool to create social media graphics is Canva! It has great templates for graphics and amazing stock photo options. If I need to look outside of Canva for free stock photos, some of my favorite other sites are: 

Pexels

Pixabay

Unsplash

Make sure to think about the copy you write to go along with your graphics. It should speak to your ideal audience and have a consistent voice. See my blog on writing engaging captions for more tips. 

Step 3: Schedule Your Content

You can schedule your content as you create it or do it all at once after your content is done. When you have time only to focus on scheduling, it might be surprising how quickly you can get it done!  Here’s how I schedule everything out for each platform:

Facebook Scheduling 

I always schedule directly in Facebook. You can do it on your business page in Publishing Tools or go to Facebook’s Creator Studio. Either way it’s an easy way to schedule. 

Instagram Scheduling

If your Instagram business page is connected to your Facebook business page, you can also use Creator Studio within Facebook to schedule your posts on Instagram. Some find this quick and simple to schedule both platforms here. Plus, it’s free!

If you want to see your Instagram feed layout, have story options, and the ability to schedule first comment, I love Planoly. Their free plan is great for most but for just $9/month their upgrade plan is my favorite. 

Pinterest Scheduling

Tailwind is a lifesaver when it comes to scheduling out Pinterest. Not only is it great for scheduling your own content (you can even stream your Instagram to pin live as you post!), it’s a great place to curate your content too and see your Pinterest schedule layed out.  

For other platforms like Twitter, LinkedIn, YouTube, Google My Business, there are many options for schedulers. Some I have used are: Later,  Sendible, and  Hootsuite. They have all worked well for me in the past. Check them out and see which is right for you.

Now you can take your social media calendar, your content, and sit down to schedule all your content for the entire summer!

Step 4: Set Time For Social Media Engagement

Now that you have a content calendar and your post ideas mapped out for the entire summer, you have already saved yourself hours of time! If you’ve also scheduled it out, kudos to you! 

Now choose a time during the day that works for you to engage on your social media posts. Put that in your calendar and treat it like an appointment. You should engage close to the time a new post will hit. For example,  if you post 6x week on Instagram at 4pm – put an appointment from 4pm-4:15pm those 6 days to hop on and engage.

Check in on all your platforms 5-6 days a week. Look at your posts and messages, respond to comments, and engage on other accounts during that time. It usually takes 20 minutes and you can do it on your phone from anywhere. Make sure to keep up with it so all your hard work on creating and scheduling content does not get wasted.

Step 5: Enjoy Your Summer!

Once it’s all scheduled out, you are free 🙂  Just check in daily to engage and answer comments/ messages from anywhere on your phone. Then don’t worry about it for the rest of the day! Doesn’t that feel freeing?


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