branding, Facebook, Instagram, marketing, Pinterest, small business, social media

5 Little Changes That’ll Make a Big Difference With Your Online Branding

Is your brand represented the same everywhere online? Check out these branding statistics and you’ll agree that branding is important to any business: The average revenue increase attributed to always presenting the brand consistently is 23%. (Lucidpress)Color increases brand recognition by up to 80%. (University of Loyola)Brands that are consistently presented are 3 to 4… Continue reading 5 Little Changes That’ll Make a Big Difference With Your Online Branding

branding, Facebook, Instagram, small business, social media

5 Best Free Stock Photo Sites

Great photos are the basis of any social media. Whether it’s every day posts or an ad campaign, you need to have images that capture attention. Even if you have a knack for taking great shots it’s hard to keep up. If you’re not particularly good with a camera, it’s even harder. So how do… Continue reading 5 Best Free Stock Photo Sites

branding, Facebook, Instagram, small business, social media

How To Create A Content Calendar

Do you plan out your social media content, just post randomly when you get a chance, or something in between? Posting once per day for 5 days a week will bring better results than posting 5 times in one day and nothing the rest of the week. If you are looking to grow your brand… Continue reading How To Create A Content Calendar

blogging, branding, marketing, small business, social media

Turn Your Blog Into Marketing Gold In 4 Easy Steps

Do you have a blog for your business? If you do, congrats! It’s one of the best ways to establish your expertise in your industry and bring people to your website. If not, here are some reasons you should consider it: Over 409 million people view more than 20.7 billion blog pages each month. (WordPress)… Continue reading Turn Your Blog Into Marketing Gold In 4 Easy Steps

branding, Facebook, Instagram, small business, social media

5 Steps To Writing Engaging Captions For Your Social Media Posts

What is a good caption? One that entertains or educates your audience, is consistent with your brand’s voice, and compels your audience to comment, like, or click. Notice I repeat the phrase YOUR audience. The first thing you need to do to write a good caption is understand your audience. KEEP YOUR AUDIENCE IN MIND.… Continue reading 5 Steps To Writing Engaging Captions For Your Social Media Posts