Dive into the New Year with the hottest social media updates for January – let’s make this your best year yet in your business while simplifying your social media! Uncover new content ideas, hop on some trending seasonal hashtags, and catch up on all the buzz about the latest platform tweaks—everything you need is right here.
My goal is to make your content creation journey a breeze, giving you more time for the fun stuff while supercharging your social media presence in this brand new year. Ready? Let’s jump into January’s Social Media Updates together and make it a month packed with fresh creativity and real results!
Social Media Updates: January Holidays
January offers several social media holidays that you can leverage to create engaging content and connect with your audience. It’s a great time of year to refresh your content and try something new too! Check out the entire calendar:
Here are some creative content ideas for leveraging these January social media holidays:
New Year’s Day (January 1):
- Share a recap of what your business did in 2023
- Share the industry trends you see coming in 2024
- Create a New Year’s resolution poll or encourage followers to share their goals.
National Trivia Day (January 4):
- Ask a trivia question about your industry
National Clean Off Your Desk Day (January 8th):
- Share a video of organizing your workspace or a before and after.
Martin Luther King Jr. Day (January 15th):
- Share impactful quotes, photos, or stories related to Martin Luther King Jr.
- Promote diversity and inclusion.
National Hugging Day (January 21):
- Create a heartwarming video compilation of virtual hugs from your team.
- Offer a discount to followers who share photos of themselves hugging their pets.
National Compliment Day (January 24):
- Share compliments about your followers, customers, or team members.
- Encourage your audience to compliment each other in the comments.
Fun at Work Day (January 28):
- Share behind-the-scenes content showing the fun side of your workplace.
These ideas can be adapted for different social media platforms, and combining them with relevant hashtags can boost their visibility and engagement.
Seasonal Content Ideas for January:
- New Year Reflections: Kick off the year by sharing your favorite moments from 2023 and your dreams for what lies ahead in 2024! Encourage your audience to add their reflections and inspire each other.
- Resolution Tips: Ask – “Who’s still going strong with those New Year’s resolutions?” Then share how you’re doing on your goals, and add some tips to make this year your best one yet.
- Winter Wellness: Talk about winter self-care – from cozy skincare routines to hearty recipes to keeping that mental health game strong. Ask – “What’s your go-to wellness tip this winter?”
- Winter Activities: Snowy adventures or cozy nights in? Ask your audience about their favorite winter activities, and celebrate the season together!
- Product Refresh: New year, new goodies! Share a sneak peek at the exciting products and services you’re unveiling to make your new year even more fabulous. Ask – Which ones are you most excited to try?
- Behind-the-Scenes: Give a behind-the-scenes look at your business, and share an exclusive peek into your world as you gear up for an amazing year ahead. Ask – Any guesses on what’s coming?
- Organization Hacks: Tackle the new year with a burst of organization magic! Share your best hacks for decluttering or business planning – everyone could all use a little inspiration.
- Winter Travel Tips: Planning a winter escape? Whether it’s snowy slopes or tropical beaches, swap travel tips with your audience! Share your go-to advice or dream destinations too.
- National Hobby Month: Embrace your passion! January is all about hobbies. Share your favorite hobby related to your work, or inspire your audience with something new you’ve picked up lately.
- Winter Reading Recommendations: Cozy up with a good book this winter! Share book recommendations or ask your audience for their favorite winter reads.
Remember to tailor these ideas to your brand’s voice and identity, and don’t forget to use engaging visuals, hashtags, and calls to action to boost interaction with your audience.
Social Media Updates: January Hashtags
This section of the social media updates is all about hashtags! Creating content in January is about fresh starts, inspiration, and winter magic. Make sure to try some of these hashtags if they fit your content:
#NewYearNewGoals
#HelloJanuary
#FreshStart
#NewYearVibes
#JanuaryJoy
#WinterWonders
#NewBeginnings
#JanuaryBluesNoMore
#AchieveYourDreams
#StartTheYearRight
#InspiredJanuary
#MotivationMonday
#BestYearYet
#WinterMagic
#PositiveVibesOnly
#MindfulJanuary
#ChaseYourDreams
#JanuaryFavorites
#NewYearInspiration
Don’t forget to take a look at how popular these hashtags are before you use them. Mix things up by using a blend of popular ones and those specific to your niche—it’s like reaching a bigger audience while keeping it super personalized. And hey, think about throwing in your own unique brand hashtag or creating a special one for a campaign. It’s a fantastic way to get your community involved and spark some awesome engagement!
No more Done-For-You Social Media in 2024?
This is my biggest social media update for the new year: As a small business owner or freelancer, you need to be creating your own content. The time of hiring someone to do it all is over. This may sound shocking, frustrating, and just overwhelming but it’s the truth. People buy from people online and if you are not the face of your business and directing what is said, you are not going to make those connections on social media that lead to sales.
When I started managing social media accounts 8 years ago, I was creating most of the content myself and it worked. Things have changed drastically in the last 8 years and I’ve found in the last 2 years that creating my client’s content does not work as well anymore. Sure bigger companies can have a marketing team to craft their message and create content but smaller businesses need to get personal – that is their unique difference and that is how you call your ideal clients in.
I know that sounds scary but it doesn’t mean you’re on your own or that you can’t hire someone to help. It does mean you can’t ignore your social media though and hand it off to someone else all of the time. You will not get the results you want that way. You will still be frustrated with your social media (and you’ll be wasting money).
What do you do if social media isn’t your “thing”, you hate creating content, or you just don’t know where to start? Hire someone to guide you. This is where your money is best spent on social media management in 2024. It’s all about Done-With-You not Done-For-You social media content. This is how you will get the best results without getting too overwhelmed. What can a social media manager do for you if they aren’t creating all your content? Here are a few things you can hire out that will get you results in 2024:
- Strategy: Work with a social media manager to come up with a strategy that aligns with your business goals each month/quarter. They can analyze the best platforms for you to be on, what type of content works best for your business, and can even give you a list of content to create so you’re never wondering what to post.
- Scheduling: If time is an issue, hire someone to take the content you created and schedule it out for each platform.
- Content Repurposing: If you have a blog, podcast, or YouTube channel that you consistently create long form content for, hire someone to repurpose it for social media. These content pieces are gold and already in your brand’s voice so it is much easier for a social media manager to create good content for you. With one piece of long form content, you can get 4-6 pieces of social media content!
- Coaching: if you want to run your own social media but don’t know how – hire someone to teach you. Most social media managers have packages to teach you or your VA to create strategic content that works for your business.
- Systems: Many clients tell me they know how to create their content but it takes too long. Creating social media systems can save a ton of time. Working with someone who can look at how you operate, what works best for you, and create a social media system you can repeat each month can be just what you need.
Being the face and voice of your business is important in 2024 but you don’t have to go it alone. If you want help with your social media but are not sure exactly what you need, connect with me here and I can give you some options. My 2024 goal is to help as many business owners as possible simplify their social media while getting more results!
Social Media Updates – January Trends And Changes
Social media platforms are ever evolving and can be hard to keep up with! Here are the top 5 recent trends/changes in the social media world:
- Instagram Adds Options to Simplify Live-Streaming via Third-Party Tools
- TikTok from Creator Fund to Creativity Program: what to expect
- Meta To Remove Cross-App Messaging Between Facebook and Instagram
- New Research Shows YouTube Remains the Top Social App for Teens
- 20 LinkedIn Strategies Every Leader Should Master
That’s it for January!
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If you need more social media and marketing tips – here are a few ways I can help:
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Simplifying Social Media For Business Owners 