Lori has a digital marketing certification, an MBA, and spent nearly a decade in corporate marketing before striking out on her own. As a social media and branding expert, she believes that there is a big difference between followers and customers, and helps online entrepreneurs get off the hamster wheel of generating content so they can leverage social media as an effective marketing strategy. Her clients acquire tailor-made social media strategies that yield big results.
Lori lives just outside of Boston with her husband and their two children. For more about her experience, see her LinkedIn profile.