October is here, bringing crisp air, spooky season vibes, and plenty of opportunities to get creative with your content! Have you started planning your October social media posts yet? No worries if you haven’t—I’ve got you covered. Check out my FREE Social Media Strategy Planner/Calendar to easily map out all your monthly content, including the exciting social media holidays for October.
October is packed with social media holidays that can help you boost engagement and connect with your audience. From fun days like National Taco Day and World Smile Day (perfect for encouraging light-hearted, fun interactions), to meaningful observances like Breast Cancer Awareness Month and World Mental Health Day (ideal for starting important conversations and raising awareness), there’s so much you can use to keep your content fresh and relevant.
Keep in mind, that not every October holiday will fit your brand, but that’s okay! Choose the ones that best resonate with your audience and let them guide your content creation. Get inspired, embrace the autumn spirit, and craft some engaging posts that your followers will love all month long!

Above you’ll find the calendar filled with all the October social media holidays. Start planning your content around a few of these holidays. If you don’t want to wait each month to see the calendar, you can download the entire Social Media Holidays 2024 Calendar here.
Here are a few content ideas you can use around October social media holidays:
Breast Cancer Awareness Month (All of October)
- Post informative content on early detection and support resources.
- Share stories of breast cancer survivors or those fighting the battle.
- Use a portion of your sales in October to donate to a breast cancer charity.
International Coffee Day (October 1)
- Share your favorite coffee recipe or how you take your coffee.
- Post a behind-the-scenes of your team’s coffee break.
World Smile Day (October 6)
- Encourage your audience to share a smiling selfie and tag your brand.
- Post a quote or story that makes people smile.
- Share customer testimonials that brought a smile to your face.
National Taco Day (October 4)
- Share a fun poll: “Soft tacos vs. hard tacos—what’s your favorite?”
- Post a recipe for the perfect taco or collaborate with a food business.
- Host a “Taco Tuesday” live chat or Q&A while enjoying tacos.
World Mental Health Day (October 10)
- Share self-care tips or mental health resources for entrepreneurs.
- Talk about the importance of mental wellness in business.
- Post a mental health check-in and ask your audience how they’re feeling.
National Cat Day (October 29)
- Post pictures of your cats and tie them into your business if applicable.
- Run a “Cutest Cat Contest” and ask your followers to share pictures.
- Partner with a local animal shelter and promote cat adoption.
Halloween (October 31)
- Share your team or personal costume ideas.
- Create a spooky-themed product or promotion for Halloween.
- Post a “Behind the Mask” message about being authentic and true to yourself in business.
Remember to have fun and get creative with your content!
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