Is your business active on Instagram?  If not, you may be surprised at how much it could do for your business. Instagram is growing at the fastest rate of all the social media platforms so it’s worth a look. Here are some impressive numbers for Instagram*:

  • 1 billion people use Instagram – 500 million of them use it every day!
  • 38% of users check Instagram multiple times a day
  • Users ‘like’ 4.2 billion posts per day
  • Instagram has 2.2% interaction rate. This may sound small but it’s the largest number for any social media platform. Facebook comes in at just 0.22%.
  • 60% of users discover products on Instagram
  • 72% of users have bought a product they saw on Instagram
  • 71% of U.S. businesses use Instagram
  • 90% of the top 100 brands are on Instagram

Okay, so now you get why Instagram can be a great platform for business, but is your target audience there? It is a slightly younger audience than Facebook but it’s growing, and the engagement rate is so much higher that it really can be a great place to grow a loyal audience and find customers for many. Here are some recent statistics**:

Instagram hit 1 billion monthly active users in June 2018:

  • Ages 13–17: 57 million (7%)
  • Ages 18–24: 270 million (32%)
  • Ages 25–34: 270 million (32%)
  • Ages 35–44: 131 million (15%)
  • Ages 45–54: 68 million (8%)
  • Ages 55–64: 30 million (3%)
  • Ages 65+: 18.3 million (2%)

Instagram users have money to spend:

  • 36% of adults who make $60k-$70k use Instagram.
  • 55% of adults who make $70k-$80k use Instagram.
  • 46% of adults who make $80k-$100k use Instagram.
  • 60% of adults who make $100k+ use Instagram.

While Instagram has always reported more female than male users, when you look at “active” users, it is almost split:

  • 50.3 percent female
  • 49.7 percent male

Instagram users are more active and engage more often than any other platform. There is also a wide range of demographics to target. These factors make it a great place for your business to be seen.

Can your business benefit from a stronger Instagram prescience? Very likely yes! Want to know how to improve your Instagram growth and engagement? Make sure you join my free Facebook Group, Social Media for Small Business and Entrepreneurs! We’ll be running a free Instagram Challenge starting March 17th. Don’t miss it!

Want to know if Instagram is right for your business? Ask me! I’d be happy to take a look and let you know if I think your industry would do well on Instagram. Email me anytime:

*Statistics from Hootsuite (10/18).

**Statistics from Hootsuite (9/18).

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