Social Media Updates for December 2023

Here are the latest December Social Media Updates to streamline your content creation. Amidst the hustle and bustle of the holiday season, it’s crucial to stay on top of your social media game. Discover inventive content ideas, stay in the loop with trending seasonal hashtags, and be in the know of the latest platform changes—all summarized here. My goal is to streamline your content creation journey, saving you time and maximizing your social media impact. Let’s delve into December together and make it a truly remarkable month!

Social Media Updates: December Holidays

It’s the most wonderful time of year and we have some great social media holidays to create simple content around. Don’t forget National Cookie Day (yum!) or Ugly Sweater Day. Remember to tailor your content to align with your brand and connect with your audience’s interests. It’s still not too late to create a seasonal offer for the holidays or the New Year.  

Check out the entire calendar:

Creating content around social media holidays in December can be an engaging way to connect with your audience. Here are some ideas on how to create content around these holidays:

National Cookie Day (December 4):

• Share a behind-the-scenes video of your team baking cookies.
• Poll your audience on their favorite holiday cookie flavors.

Giving Tuesday (December 6):

• Create a post highlighting a charitable cause your company supports.
• Run a donation drive or pledge to contribute a portion of your sales to a chosen charity.
• Encourage your audience to share their acts of kindness using a dedicated hashtag.

Ugly Sweater Day (December 15):

• Host a virtual “Ugly Sweater Contest” and ask followers to submit their photos.
• Showcase your team wearing their ugly sweaters.
• Create a fun, branded filter or sticker for followers to use in their ugly sweater selfies.

First Day of Winter (December 21):

• Share stunning winter landscape photos or videos.
• Ask your audience to share their favorite winter activities or traditions.
• Host a winter-themed giveaway with products or services related to the season.

New Year’s Eve (December 31):

• Reflect on the year’s highlights, milestones, or challenges in a recap post.
• Ask followers to share their New Year’s resolutions or goals.

These ideas can be adapted to fit various social media platforms, and combining them with relevant hashtags can enhance their visibility and engagement.

Seasonal Content Ideas for December:

1. Holiday Countdown: Create a countdown to the holiday you celebrate in December. This could involve sharing daily tips, facts, or inspirational quotes.
2. Festive Decorations: Showcase your office or workspace decorations. Encourage your followers to share their festive decor using a branded hashtag.
3. Gift Guides: Share gift ideas for different categories, such as “Gifts for Tech Lovers,” “Gifts for Bookworms,” or “DIY Gift Ideas.”
4. Holiday Recipes: Share or create short videos of holiday recipes, including traditional dishes or creative treats. Encourage followers to share their culinary creations.
5. Winter Wonderland Photos: Encourage your followers to share their winter wonderland photos, whether it’s snowy landscapes, holiday lights, or cozy scenes.
6. Seasonal Discounts and Promotions: Offer special holiday promotions, discounts, or giveaways to engage your audience and drive sales.
7. Charity and Giving Back: Share your involvement in charitable activities or promote a holiday charity drive. Encourage your followers to participate and make a difference.
8. Year in Review: Summarize the key accomplishments, milestones, and lessons learned throughout the year. Create an engaging infographic or video to highlight these moments.
9. Interactive Polls and Quizzes: Create fun polls or quizzes related to holiday traditions. Encourage your followers to participate and share their results.
10. New Year’s Resolutions: Start a conversation about New Year’s resolutions. Encourage your followers to share their goals and aspirations for the upcoming year.

Remember to tailor these ideas to your brand’s voice and identity, and don’t forget to use engaging visuals, hashtags, and calls to action to boost interaction with your audience.

Social Media Updates: December Hashtags

This section of the social media updates is all about hashtags! Creating content in December means holiday spirit, snowy nights, and new beginnings. Make sure to try some of these hashtags if they fit your content:

#HelloDecember

#DecemberVibes

#FestiveFeels

#HolidayJoy

#WinterWonderland

#SeasonsGreetings

#CheerfulDecember

#HolidaysAreHere

#MerryAndBright

#DeckTheHalls

#CozyDecember

#FestiveVibes

#JingleAllTheWay

#CelebrateTheSeason

#DecemberMagic

#SparklingSeason

#WarmWishes

#NewYearNewBeginnings

#ReflectAndCelebrate

Remember to check the popularity of these hashtags before using them, and consider using a mix of popular and niche-specific ones to reach a broader yet targeted audience. Additionally, create a branded hashtag for your business or campaign to encourage user-generated content and foster community engagement during the holiday season.

Social Media Updates: Social Media Platform Demographics

If you are looking to simplify your social media in 2024, the best thing you can do is focus on 1-3 social media platforms only. You can still post to other platforms but deciding which ones will benefit your business most and focusing on just 1 or 2 will not only simplify your content creation process but also get you more results. 

How do you decide where to focus? Think about who your target audience is and where they hang out most. These demographics can help you narrow it down:

Facebook:

• Number of monthly active users: 2.91 billion
• Age: Used by a wide range of age groups, but particularly popular among users aged 25 to 54.
• Gender:  43% female, 57% male (no data on other genders)
• Time spent per day: 33 minutes

Instagram:

• Number of monthly active users: 2 billion
• Age: Skewed towards younger users, with a significant presence among those aged 18 to 34.
• Gender: 48.4% female, 51.8% male (no data on other genders)
• Time spent per day: 29 minutes

X (Twitter):

• Number of monthly active users: 211 million
• Age: Most popular among users aged 18 to 29.
• Gender: 38.4% female, 61.6% male (no data on other genders)
• Time spent per day: 31 minutes

LinkedIn:

• Number of monthly active users: 810 million
• Age: Skewed towards professionals, with a higher concentration among users aged 25 to 49.
• Gender: 48% female, 52% male (no data on other genders) 
• 63% of LinkedIn users access the network weekly, and 22% daily

Pinterest:

• Number of monthly active users: 431 million
• Age: Popular among a wide range of users aged 18 to 64
• Gender: 78% female, 22% male (no data on other genders)
• Time spent per day: 14.2 minutes

YouTube:

• Number of monthly active users: 2+ billion
• Age: Popular among 15-35 (highest reach)
• Gender:  46% female, 54% male (no data on other genders)
• Time spent per day: ~30 minutes

TikTok:

• Number of monthly active users: 1 billion
• Age: Predominantly used by younger audiences, with a significant presence among users aged 16 to 24.
• Gender: 61% female, 39% male (no data on other genders)
• Time spent per day: 89 minutes per day

It’s crucial to stay updated with the latest demographic trends on each platform, as user behavior and platform features can evolve. Additionally, specific industries or niches may have unique audience characteristics on these platforms. Demographic information here was taken from this article. 

Social Media Updates – December Trends And Changes

Social media platforms are ever evolving and can be hard to keep up with! Here are the top 5 recent trends/changes in the social media world:

• Instagram now lets you share Reels and posts with just close friends
• TikTok Adds In-Stream AR Effects Creation Flow,
• Meta  Brings Inbox Notes to Messenger
• YouTube’s enhanced 1080p video now available on more devices

That’s it for December Social Media Updates!

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If you need more social media and marketing tips – here are a few ways I can help:

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