Facebook, Instagram, marketing, small business, social media, Uncategorized

3 Steps to Creating a Customer Persona

This is part 2 of my 3 part blog series on target your audience. If you haven’t read part 1, go do that first! Now that you know why it’s important to create content for your target audience, that you should build a customer persona to help you identify with them, and you have taken… Continue reading 3 Steps to Creating a Customer Persona

Facebook, Instagram, marketing, small business, social media

Why You Need To Create A Customer Persona To Target Your Audience

Everyone talks about finding your ideal customer or target audience on social media. Many businesses assume they already know exactly who that is. But do you really? Have you sat down and figured out who is buying your product or services and who they are perfect for? Do you really know what a target audience… Continue reading Why You Need To Create A Customer Persona To Target Your Audience

Facebook, Instagram, marketing, Pinterest, small business, social media

The Top 3 Challenges for Small Businesses on Social Media

Challenge #1: Not Enough Time Whether your business is pulling you in different directions and you never sit down to plan your social media or just being on social media alone distracts you, finding time is hard. That adorable picture of your neighbor’s dog or your friend’s nephew is just too cute not to comment!… Continue reading The Top 3 Challenges for Small Businesses on Social Media

branding, online reviews, small business, social media

Protect Your Business’s Online Reputation!

Ever get a bad review on Google or Facebook and wonder why your customer never told you there was a problem? Or maybe you just have no reviews for your business at all no matter how many times you ask your customers to leave one? 95% of people search for local businesses online. Online reputation… Continue reading Protect Your Business’s Online Reputation!

Instagram, marketing, small business, social media

3 Ways To Get More Engagement On Your Instagram Business Posts

Many businesses are changing their social media focus to Instagram because it’s easier to gain organic reach and make authentic connections with potential customers than many other social platforms. Most business owners know to use 15-20 relevant hashtags to gain more engagement but here are 3 less known ways to increase your engagement on Instagram:… Continue reading 3 Ways To Get More Engagement On Your Instagram Business Posts