branding, Facebook, Instagram, marketing, Pinterest, small business, social media

5 Little Changes That’ll Make a Big Difference With Your Online Branding

Is your brand represented the same everywhere online? Check out these branding statistics and you’ll agree that branding is important to any business: The average revenue increase attributed to always presenting the brand consistently is 23%. (Lucidpress)Color increases brand recognition by up to 80%. (University of Loyola)Brands that are consistently presented are 3 to 4… Continue reading 5 Little Changes That’ll Make a Big Difference With Your Online Branding

Facebook, Facebook Groups, marketing, small business, social media

7 Things You Didn’t Know About Facebook Business Pages

You’ve set up your Facebook Business Page and started posting, but are you getting all out of it that you can? Chances are you are not! While many things can be done on your mobile, there are more options for a business page when you are logged in on a desktop so make sure to… Continue reading 7 Things You Didn’t Know About Facebook Business Pages

Facebook, Instagram, marketing, small business, social media

9 Free Apps to Manage Your Social Media and Create Amazing Content

When on the go, there are certain apps I could not live without as a Social Media Manager! I have all of these on my phone and use them often and they don’t cost me a penny (except I do pay for the $10/month Canva upgrade but you don’t have to). They help make my… Continue reading 9 Free Apps to Manage Your Social Media and Create Amazing Content

Facebook, Instagram, marketing, small business, social media

7 Ways to Completely Ruin Your Business’s Social Media

1. Trying to be on every platform. If you are running your own business social media, chances are, you don’t have time to do more than 1-2 platforms well. You are better off focusing on what you have time for and doing it right than spreading yourself too thin over Facebook, Instagram, Pinterest, YouTube, Linked… Continue reading 7 Ways to Completely Ruin Your Business’s Social Media

Facebook, Instagram, marketing, Pinterest, small business, social media

Where Does Your Ideal Audience Hang Out?

In the final part of my blog series on targeting your ideal audience, we are talking about where your target audience hangs out on social media. Now that you have a customer persona and know what great content will catch their attention, where do you post it? If you missed the first two blogs, make… Continue reading Where Does Your Ideal Audience Hang Out?