Lori Caralis
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7 Things You Didn’t Know About Facebook Business Pages

7 Things You Didn’t Know About Facebook Business Pages

by Lori Caralis | Apr 9, 2019 | marketing, social media

You’ve set up your Facebook Business Page and started posting, but are you getting all out of it that you can? Chances are you are not! While many things can be done on your mobile, there are more options for a business page when you are logged in on a desktop so make...
Why It’s Easier to Succeed With Instagram Stories Than You Might Think

Why It’s Easier to Succeed With Instagram Stories Than You Might Think

by Lori Caralis | Mar 12, 2019 | marketing, social media

Instagram Stories launched in 2016 and has been gaining popularity with businesses ever since. With Stories, you can post videos and photos that disappear after 24 hours. Rather than showing up in a user’s news feed, they are at the top of the Instagram feed and are...
Is Instagram Right For Your Business in 2019?

Is Instagram Right For Your Business in 2019?

by Lori Caralis | Mar 5, 2019 | marketing, social media

Is your business active on Instagram?  If not, you may be surprised at how much it could do for your business. Instagram is growing at the fastest rate of all the social media platforms so it’s worth a look. Here are some impressive numbers for Instagram*: 1...
9 Free Apps to Manage Your Social Media and Create Amazing Content

9 Free Apps to Manage Your Social Media and Create Amazing Content

by Lori Caralis | Feb 12, 2019 | marketing, social media

When on the go, there are certain apps I could not live without as a Social Media Manager! I have all of these on my phone and use them often and they don’t cost me a penny (except I do pay for the $10/month Canva upgrade but you don’t have to). They help make my life...
Where Does Your Ideal Client Hang Out On Social Media?

Where Does Your Ideal Client Hang Out On Social Media?

by Lori Caralis | Jan 22, 2019 | marketing, social media

In the final part of my blog series on targeting your ideal client, we are talking about where your ideal client hangs out on social media. Now that you have a customer persona and know what great content will catch their attention, where do you post it? If you missed...
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