As Pinterest grows, Facebooks algorithm becomes more challenging to get seen, and Instagram gets cluttered, more and more businesses are looking to Pinterest as a valuable social media platform. Is it right for your business?

Let’s look at some of the impressive statistics about Pinterest for business:

  • 87% of Pinterest users have purchased a product because he or she saw it on Pinterest. (Social Report)

  • Pinterest is one of the largest website traffic drivers in the world.

  • 40% of Pinners have a household income of $100k+. That’s amazing buying power! (Sprout Social)

  • 93% of active Pinners said they use Pinterest to plan for purchases. (Sprout Social) With 200 million monthly users, that’s a lot of people buying stuff!

  • Pinterest delivers $2 in profit per $1 spent on advertising. (Sprout Social) Can other platforms say that?

  • Pinners spend 29% more on retail than those who don’t use Pinterest. (Sprout Social)

  • Two-thirds of pins represent brands and products. (Omni Core)

  • Average time spent on Pinterest per visit is 14.2 minutes. (Omni Core)

Pinterest users have money to spend and are dedicated shoppers and planners. If you are a brand or a product-based business, Pinterest may be ideal for you. Is your business on Pinterest? We’d love to hear from you. Tell us about your experience.

If you are not on Pinterest but are wondering if your business should be, email your website to me ( and I will take a look and see if I think Pinterest is right for you, and even give you a couple of ideas on how to use it for your specific business for free!

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