October is near and it’s almost time to kick off the spooky season, BOO! Fall is a beautiful time of the year here in New England. We get cooler days, hot chocolate, blankets, football, and of course nature at its most beautiful. It’s a great month for taking outdoor social media photos.
We have some fun holidays to celebrate in October like National Dessert Day and Get to Know your Customer’s Day, as well as some traditional days like Halloween – it’s always fun to dress up, get creative, and take your littles trick or treating!
Check out the entire October Social Media Holiday Calendar below for some content ideas!
Not every holiday will be right for every business’s profile but you can pick and choose what works for your audience and get a few new ideas to take the pressure off! Have fun with it and create some amazing content for your audience.

You’ll also find a researched Instagram hashtag for each holiday. I’ve chosen the hashtag so it will be a good fit for most profiles. I tried to keep the hashtags smaller for the most part so you won’t get lost in the crowd.
At the time of publication, all the hashtags listed were good but keep in mind that Instagram can ban a hashtag at any time so make sure to test it before you use it by searching the hashtag in Instagram.
If you don’t want to wait each month to see the calendar, you can download the entire 2022 Social Media Holiday Calendar.
Pro tip: Fall is a great time for getting outside and taking social media photos with colorful backgrounds. What do you love to do outside in the fall? Make sure to get some great shots to share with your audience.