Turn 1 Piece Of Content Into 26+!
If you’re feeling overwhelmed with content creation and don’t know where to start, this blog is for you! Creating macro content regularly (weekly or biweekly) can not only keep you on strategy but make it easier to create your social media content too.
Macro content is typically a blog, YouTube video, Facebook Live, or Podcast episode. Use it to create simple consistent content for social media!
Using one of these and repurposing it on social media can help you easily create 26 pieces of content or more! Here’s a quick rundown of how you can get 26 pieces of content out of one blog:
- Copy and paste your blog into an email.
- If it’s really long you can just take the highlights and put a link to the blog.
Facebook Business Page
- Go Live telling your audience a few things they’ll want to know about your new blog
- Post link to blog with a few words about it
- Use an image from the blog, tell them what they will learn, and drop link
- Create a story with link to blog
- Share post from business page to your personal page
- Share post from business page to Facebook groups
- Go Live telling your audience a few things they’ll want to know about your new blog
- Post a single image from blog with a few things they can learn. CTA: Link in bio to read more
- Post a carousel graphic of 3-4 highlights they’ll learn from blog. CTA: Link in bio to read more
- Post to stories and use link
- Create Reel using carousel above resized or use video from your Live
- Share Reel to your stories.
Tik Tok
- Download your Instagram Reel and post
- Copy and paste your blog to create a LinkedIn article on your personal profile
- Share article on your company page
- Post a single image from blog with a few things they can learn and link to blog
- Share on LinkedIn stories
Create 3 tweets with 3 different hooks and link to your blog
- Create 5 different pin images (static and video) and link them to your blog. Add to boards
Lastly, don’t post everything on the same day. Spread this out over 2-3 weeks so your blog continues to get seen.
Having one macro piece of content to repurpose regularly makes content creation easier and more strategic! Remember this doesn’t just work for a blog, you can also do this same process with a YouTube video, Facebook Live, or podcast. Start with transcribing them into a blog and then follow this process. You can also use video and audio clips to create even more content!
Grab my free Content Creation Map to see all the ways to repurpose your macro content. Start creating easy consistent content for social media!
If you need more social media and marketing tips – here are a few ways I can help:
Get some inspiration for your Stories: 5 Instagram Story Hacks You Probably Didn’t Know About! Plus 9 Story Ideas…
If you want more content ideas, you can download the entire 2022 Social Media Holiday Calendar.
If you want to learn to simplify social media and attract your ideal clients… join my free group: Instagram Success Community