Facebook, Instagram, marketing, small business, social media, Uncategorized

3 Steps to Creating a Customer Persona

This is part 2 of my 3 part blog series on target your audience. If you haven’t read part 1, go do that first! Now that you know why it’s important to create content for your target audience, that you should build a customer persona to help you identify with them, and you have taken… Continue reading 3 Steps to Creating a Customer Persona

Instagram, marketing, small business, social media, Uncategorized

Is Instagram Right For Your Business?

Does your business have an Instagram profile?  Instagram may not be right for every business but it’s growing at the fastest rate of all the social media platforms so you may be surprised at how well it can fit your brand. Let’s look at some numbers for Instagram: 71% of US businesses use Instagram. That… Continue reading Is Instagram Right For Your Business?

branding, marketing, small business, social media, Uncategorized

Organize Your Brand!

I talk a lot about branding here. I have heard from so many of you that you just can’t get it organized. I’m of the mind that something is better than nothing. If you can’t do it all, then start with the simplest yet most impactful part of branding. I’ll even share my free simple… Continue reading Organize Your Brand!

small business, social media, Uncategorized

Need some blogging inspiration? Read on…

Blogging is here to stay. If you’re blogging on a regular basis and sharing on social media, you are probably starting to reap the benefits. But we all have those weeks when we can’t think of a single thing to blog about! Here are 5 great ideas that any business can use: Answer common questions.… Continue reading Need some blogging inspiration? Read on…