Is your brand represented the same everywhere online? Check out these branding statistics and you’ll agree that branding is important to any business: The average revenue increase attributed to always presenting the brand consistently is 23%. (Lucidpress)Color increases brand recognition by up to 80%. (University of Loyola)Brands that are consistently presented are 3 to 4… Continue reading 5 Little Changes That’ll Make a Big Difference With Your Online Branding
In the final part of my blog series on targeting your ideal audience, we are talking about where your target audience hangs out on social media. Now that you have a customer persona and know what great content will catch their attention, where do you post it? If you missed the first two blogs, make… Continue reading Where Does Your Ideal Audience Hang Out?
Challenge #1: Not Enough Time Whether your business is pulling you in different directions and you never sit down to plan your social media or just being on social media alone distracts you, finding time is hard. That adorable picture of your neighbor’s dog or your friend’s nephew is just too cute not to comment!… Continue reading The Top 3 Challenges for Small Businesses on Social Media
So you finally realized your ideal clients are hanging out on Pinterest collecting pins. Now you’ve hopped on and starting pinning your own content in hopes they will see it and save it. Great job! But did you know you can use hashtags to get your pins seen even more? Aren’t hashtags just for Instagram… Continue reading How To Use Hashtags on Pinterest
Images and graphics for social media can be confusing. Not only do you need to decide what graphic to post or what to use as your profile image but then they get cut up and look different on every platform! It can be overwhelming for small businesses trying to do it themselves. To help simplify,… Continue reading Your Ultimate Guide to Social Media Image Sizes