Entrepreneur, Facebook, Instagram, marketing, Pinterest, small business, social media

Which Social Media Platforms Should Your Business Be On In 2020?

Is your head spinning from constantly hearing advice about which social media platform is the best for your business? “Every business needs to be on Facebook.”  “Instagram, (or is it Pinterest?),  is the best place to sell your products.” “All B2Bs need to be on Linked In.”  “Tik Tok is the new up and coming… Continue reading Which Social Media Platforms Should Your Business Be On In 2020?

Entrepreneur, Facebook, Instagram, marketing, Pinterest, small business, social media

How to Create Social Media Content for the Holidays – 21 ideas and strategies

Creating content and posting on social media during the holidays can get frustrating.  You can only post the picture of your adorable pug with your signature product so many times right? Use these 21 simple holiday content ideas to fuel your social media for the rest of 2019! 1. One of your social media goals… Continue reading How to Create Social Media Content for the Holidays – 21 ideas and strategies

branding, Facebook, Instagram, marketing, Pinterest, small business, social media

5 Little Changes That’ll Make a Big Difference With Your Online Branding

Is your brand represented the same everywhere online? Check out these branding statistics and you’ll agree that branding is important to any business: The average revenue increase attributed to always presenting the brand consistently is 23%. (Lucidpress)Color increases brand recognition by up to 80%. (University of Loyola)Brands that are consistently presented are 3 to 4… Continue reading 5 Little Changes That’ll Make a Big Difference With Your Online Branding

Facebook, Instagram, marketing, Pinterest, small business, social media

Where Does Your Ideal Audience Hang Out?

In the final part of my blog series on targeting your ideal audience, we are talking about where your target audience hangs out on social media. Now that you have a customer persona and know what great content will catch their attention, where do you post it? If you missed the first two blogs, make… Continue reading Where Does Your Ideal Audience Hang Out?

Facebook, Instagram, marketing, Pinterest, small business, social media

The Top 3 Challenges for Small Businesses on Social Media

Challenge #1: Not Enough Time Whether your business is pulling you in different directions and you never sit down to plan your social media or just being on social media alone distracts you, finding time is hard. That adorable picture of your neighbor’s dog or your friend’s nephew is just too cute not to comment!… Continue reading The Top 3 Challenges for Small Businesses on Social Media