by Lori Caralis | Jan 22, 2019 | Facebook, Instagram, marketing, social media
In the final part of my blog series on targeting your ideal client, we are talking about where your ideal client hangs out on social media. Now that you have a customer persona and know what great content will catch their attention, where do you post it? If you missed...
by Lori Caralis | Jan 15, 2019 | blogging, Facebook, Instagram, marketing, social media, Uncategorized
This is part 2 of my 3 part blog series on how to target your ideal client on social media. If you haven’t read part 1, go do that first! Now that you know why it’s important to create content for your ideal client, that you should build a customer persona to help you...
by Lori Caralis | Jan 8, 2019 | Facebook, Instagram, marketing, social media
Everyone talks about finding your ideal customer or target audience on social media. Many businesses assume they already know exactly who that is. But do you really? Have you sat down and figured out who is buying your product or services and who they are perfect for?...
by Lori Caralis | Nov 27, 2018 | Facebook, Instagram, social media
Great photos are the basis of any social media. Whether it’s every day posts or an ad campaign, you need to have images that capture attention. Even if you have a knack for taking great shots it’s hard to keep up. If you’re not particularly good with a camera, it’s...
by Lori Caralis | Nov 13, 2018 | Facebook, Instagram, marketing, social media
Challenge #1: Not Enough Time Whether your business is pulling you in different directions and you never sit down to plan your social media or just being on social media alone distracts you, finding time is hard. That adorable picture of your neighbor’s dog or your...
