Blogging is here to stay. If you’re blogging on a regular basis and sharing on social media, you are probably starting to reap the benefits. But we all have those weeks when we can’t think of a single thing to blog about! Here are 5 great ideas that any business can use:
- Answer common questions. Think about the common questions your customers ask you. Can you answer one of them and turn it into a blog post? A realtor might answer, “When is the best time to put my home on the market?” A landscaper could blog about the best flowers to plant in the spring vs the fall. We all get the same questions over and over from different customers. Make a list of a few of the most popular ones and keep it handy for the weeks you need blog content inspiration!
- Do a feature on a business you work with often. A contractor could interview a painter they regularly hire or an event planner could interview their favorite caterer. People love to talk about their businesses so let someone else shine on your blog for a week. They will probably share it on their own social media accounts too which will give you the bonus of getting in front of a new audience!
- Review a product that you use often in your business. As a marketing consultant, I have reviewed social media scheduling software. Sharing your experiences with a product or service can be a way to build trust and establish your expertise.
- The classic How-To never gets old. Share your knowledge with your followers! A handyman could do a step-by-step on how to fix something simple in your house or a florist could give a tutorial on how to arrange flowers. This is a great opportunity to try out a video blog too!
- And if all else fails, create a list! Readers love Top 10 or 5 Things To Do lists. Use your expertise to recommend the top 10 things in your industry. A travel professional could do a list of the top 10 resorts you must visit or a computer repair service could create a 3 things to do to keep your computer running smoothly list.
Now that you have some ideas, get writing and don’t forget to bookmark this page for when you run into one of those “I have nothing to write about” weeks.
Have any questions? Feel free to reach out to me: LoriCaralis@gmail.com or 781-589-3045.