Everyone talks about finding your ideal customer or target audience on social media. Many businesses assume they already know exactly who that is. But do you really? Have you sat down and figured out who is buying your product or services and who they are perfect for? Do you really know what a target audience… Continue reading Why You Need To Create A Customer Persona To Target Your Audience
Challenge #1: Not Enough Time Whether your business is pulling you in different directions and you never sit down to plan your social media or just being on social media alone distracts you, finding time is hard. That adorable picture of your neighbor’s dog or your friend’s nephew is just too cute not to comment!… Continue reading The Top 3 Challenges for Small Businesses on Social Media
Do you plan out your social media content, just post randomly when you get a chance, or something in between? Posting once per day for 5 days a week will bring better results than posting 5 times in one day and nothing the rest of the week. If you are looking to grow your brand… Continue reading How To Create A Content Calendar
Many businesses are changing their social media focus to Instagram because it’s easier to gain organic reach and make authentic connections with potential customers than many other social platforms. Most business owners know to use 15-20 relevant hashtags to gain more engagement but here are 3 less known ways to increase your engagement on Instagram:… Continue reading 3 Ways To Get More Engagement On Your Instagram Business Posts
You may be creating great content for your Facebook Business Page and posting consistently but keeping on top of what is resonating with your audience can help you grow your page and increase engagement. Knowing how to use Facebook Insights can be invaluable in improving your Facebook marketing strategy but there is so much information… Continue reading How To Use Facebook Insights To Improve Your Page
Simplifying Social Media For Business Owners 