by Lori Caralis | Oct 9, 2018 | Facebook, Instagram, social media
What is a good caption? One that entertains or educates your audience, is consistent with your brand’s voice, and compels your audience to comment, like, or click. Notice I repeat the phrase YOUR audience. The first thing you need to do to write a good caption is...
by Lori Caralis | Aug 28, 2018 | blogging, Facebook, social media
You may be creating great content for your Facebook Business Page and posting consistently but keeping on top of what is resonating with your audience can help you grow your page and increase engagement. Knowing how to use Facebook Insights can be invaluable in...
by Lori Caralis | Aug 7, 2018 | blogging, Facebook, Instagram, social media
Images and graphics for social media can be confusing. Not only do you need to decide what graphic to post or what to use as your profile image but then they get cut up and look different on every platform! It can be overwhelming for small businesses trying to do it...
by Lori Caralis | May 29, 2018 | Facebook, Instagram, marketing, social media
You forgot social media existed. Let’s just get this one out of the way first. Setting up a social media profile does not mean you are “on” social media. It’s 2018, and 90% of Americans have social media accounts. No matter your industry, your customer is on social...
by Lori Caralis | Apr 24, 2018 | Facebook, marketing, social media
With Facebook Business page reach declining and Facebook Ad rates increasing, many businesses are turning to Facebook Groups to reach their target audience organically. What are the best ways to use Facebook Groups for your business? Use groups to engage with your...
