by Lori Caralis | Apr 9, 2019 | marketing, social media
You’ve set up your Facebook Business Page and started posting, but are you getting all out of it that you can? Chances are you are not! While many things can be done on your mobile, there are more options for a business page when you are logged in on a desktop so make...
by Lori Caralis | Feb 12, 2019 | marketing, social media
When on the go, there are certain apps I could not live without as a Social Media Manager! I have all of these on my phone and use them often and they don’t cost me a penny (except I do pay for the $10/month Canva upgrade but you don’t have to). They help make my life...
by Lori Caralis | Feb 6, 2019 | marketing, social media
1. Trying to be on every platform. If you are running your own business social media, chances are, you don’t have time to do more than 1-2 platforms well. You are better off focusing on what you have time for and doing it right than spreading yourself too thin over...
by Lori Caralis | Jan 15, 2019 | marketing, social media, Uncategorized
This is part 2 of my 3 part blog series on how to target your ideal client on social media. If you haven’t read part 1, go do that first! Now that you know why it’s important to create content for your ideal client, that you should build a customer persona to help you...
by Lori Caralis | Nov 13, 2018 | marketing, social media
Challenge #1: Not Enough Time Whether your business is pulling you in different directions and you never sit down to plan your social media or just being on social media alone distracts you, finding time is hard. That adorable picture of your neighbor’s dog or your...
