Facebook, Instagram, marketing, small business, social media

9 Free Apps to Manage Your Social Media and Create Amazing Content

When on the go, there are certain apps I could not live without as a Social Media Manager! I have all of these on my phone and use them often and they don’t cost me a penny (except I do pay for the $10/month Canva upgrade but you don’t have to). They help make my… Continue reading 9 Free Apps to Manage Your Social Media and Create Amazing Content

Facebook, Instagram, marketing, small business, social media

7 Ways to Completely Ruin Your Business’s Social Media

1. Trying to be on every platform. If you are running your own business social media, chances are, you don’t have time to do more than 1-2 platforms well. You are better off focusing on what you have time for and doing it right than spreading yourself too thin over Facebook, Instagram, Pinterest, YouTube, Linked… Continue reading 7 Ways to Completely Ruin Your Business’s Social Media

Facebook, Instagram, marketing, small business, social media, Uncategorized

3 Steps to Creating a Customer Persona

This is part 2 of my 3 part blog series on target your audience. If you haven’t read part 1, go do that first! Now that you know why it’s important to create content for your target audience, that you should build a customer persona to help you identify with them, and you have taken… Continue reading 3 Steps to Creating a Customer Persona

Facebook, Instagram, marketing, Pinterest, small business, social media

The Top 3 Challenges for Small Businesses on Social Media

Challenge #1: Not Enough Time Whether your business is pulling you in different directions and you never sit down to plan your social media or just being on social media alone distracts you, finding time is hard. That adorable picture of your neighbor’s dog or your friend’s nephew is just too cute not to comment!… Continue reading The Top 3 Challenges for Small Businesses on Social Media

branding, Facebook, Instagram, small business, social media

5 Steps To Writing Engaging Captions For Your Social Media Posts

What is a good caption? One that entertains or educates your audience, is consistent with your brand’s voice, and compels your audience to comment, like, or click. Notice I repeat the phrase YOUR audience. The first thing you need to do to write a good caption is understand your audience. KEEP YOUR AUDIENCE IN MIND.… Continue reading 5 Steps To Writing Engaging Captions For Your Social Media Posts