When answering these questions, it helps to: Be authentic. Be creative. Use humor. Be emotional. People want to know that you care. What is the purpose of your company? What difference or impact are you trying to make? What makes your story worth listening to? What will appeal to YOUR customer on a personal level?… Continue reading 10 Key Questions To Ask Yourself When Writing Your Brand Story
In honor of Small Business Week, I am offering some incredible deals on social media, branding, and graphic design at 25-40% off this week only! 🔥 Click for details or email me to reserve your package before they are sold out! 🔥 Happy Small Business Week! Have any questions? Feel free to reach out to me:  LoriCaralis@gmail.com
With Facebook Business page reach declining and Facebook Ad rates increasing, many businesses are turning to Facebook Groups to reach their target audience organically. What are the best ways to use Facebook Groups for your business? Use groups to engage with your audience as the person behind your business. People want to connect with people… Continue reading 4 Ways to Use Facebook Groups for Your Business
5 Steps To An Engaging Instagram Profile One of the things I am hired for is auditing a business’s social media accounts. Often I see their Instagram bio with only their name and website. That is it! Nothing else. Your profile is one of your biggest pieces of real estate on Instagram. It is one… Continue reading 5 Steps To An Engaging Instagram Profile
1.     Complete Your Profile. So many businesses set up their page quickly with the intention of getting to the rest later. If you fall into this category, go complete your profile now! Make sure you include address, hours, location, company url, About description, all your contact info, your Story, and select a category that best suits your business.… Continue reading 4 Things To Do Now to Optimize Your Facebook Page
Simplifying Social Media For Business Owners 