by Lori Caralis | Jan 13, 2021 | Uncategorized
While there are many things you can do to boost your engagement and grow your Instagram account, there is one that will help you above all else on Instagram in 2021 – use as many features as you can! Posting is great and is a key part of your Instagram strategy...
by Lori Caralis | May 6, 2020 | Uncategorized
Instagram can be a great place for most brands to build their authority, connect with potential customers, and sell their products and services. Here are a few recent statistics* that show just how powerful Instagram can be: – Instagram is the second-most...
by Lori Caralis | Jan 15, 2019 | blogging, Facebook, Instagram, marketing, social media, Uncategorized
This is part 2 of my 3 part blog series on how to target your ideal client on social media. If you haven’t read part 1, go do that first! Now that you know why it’s important to create content for your ideal client, that you should build a customer persona to help you...
by Lori Caralis | Jun 26, 2018 | blogging, Instagram, marketing, social media, Uncategorized
Does your business have an Instagram profile? Instagram may not be right for every business but it’s growing at the fastest rate of all the social media platforms so you may be surprised at how well it can fit your brand. Let’s look at some numbers for Instagram: 71%...
by Lori Caralis | Jun 19, 2018 | blogging, marketing, social media, Uncategorized
I talk a lot about branding here. I have heard from so many of you that you just can’t get it organized. I’m of the mind that something is better than nothing. If you can’t do it all, then start with the simplest yet most impactful part of branding. I’ll even share my...
by Lori Caralis | May 22, 2018 | blogging, social media, Uncategorized
Blogging is here to stay. If you’re blogging on a regular basis and sharing on social media, you are probably starting to reap the benefits. But we all have those weeks when we can’t think of a single thing to blog about! Here are 5 great ideas that any business can...
